Headquarters: Distant
URL: https://growthminded.co
Overview
Backed by Craig Zingerline, Improvement Minded is a boutique micro-agency centered on serving to early stage by the use of improvement startups develop. We’re searching for a Director of Lifecycle Promoting & Improvement Approach to help us enhance our client engagement functionality, along with work on inside duties. To check additional about Craig, please go to his Growth Mentor profile, or confirm him out on LinkedIn.
What we do
Purchasers hire us to help them uncover, convert, and retain purchasers. We work from extreme diploma approach down into channel diploma strategies, and every layer in-between. As a company and employees we care deeply about fixing the troublesome points our purchasers face, and generally private most important elements of the promoting aspect of their enterprise.
We focus first on improvement approach development, then ship strategies by the use of a thoughtful, experiment pushed technique. Our purchasers perception us with their enterprise – and we take our work considerably.
The operate
We’re searching for a gifted improvement promoting with deep experience working lifecycle promoting packages and developing improvement strategies. Our final candidate has a mixture of in-house client-side experience plus firm experience, nonetheless candidates with sturdy lifecycle promoting and improvement approach chops will possible be considered irrespective of exact background.
We care deeply about partnering with hardworking, thoughtful, and intellectually curious individuals who’re sturdy lifecycle promoting specialists, have world class improvement approach chops, are gifted at writing and content material materials framework development, are strategic thinkers, and who’ve the flexibleness to go deep into the weeds, serving to execute campaigns for our consumers.
Strong client coping with experience are a ought to – you would present properly, have the flexibility to take solutions and assume on the fly, and produce thoughtful, actionable work to the company on daily basis.
Job Overview
As a result of the Director of Lifecycle Promoting & Improvement Approach, you will private the growth approach and execution of lifecycle promoting campaigns all through quite a few channels, specializing in purchaser acquisition, activation, retention, and monetization. You may work fastidiously with client product, promoting, product sales, and analytics teams to drive individual improvement, create scalable strategies, and optimize conversion pathways to help our consumers acquire and exceed their improvement goals.
Key Duties
– Develop full lifecycle promoting strategies for consumers
– Lead client relationship administration, serving as the primary strategic degree of contact
– Design and optimize multi-channel purchaser journeys to maximise engagement, conversion, and retention
– Analyze purchaser data to find out segmentation alternate options and personalization strategies
– Write, design and implement e mail promoting campaigns
– Oversee push notification, SMS, and in-app messaging strategies
– Implement automated flows with delicate triggers
– Monitor advertising marketing campaign effectivity, conduct A/B testing, and provide data-driven solutions
– Prepare experiences and dashboard on effectivity
– Monitor and decide deliverability factors, along with implement every technical and content material materials steps to boost deliverability
– Assemble strategies spherical guidelines cleaning and guidelines hygiene
– Ideate and implement ideas on guidelines improvement
– Present advertising marketing campaign outcomes and strategic insights to consumers with clear ROI measurements
– Hold current with enterprise tendencies and rising utilized sciences in lifecycle promoting
– Develop client proposals and participate in new enterprise pitches
Information-Pushed Decision Making:
– Analyze data to know the effectiveness of improvement initiatives, measure KPIs, and make educated picks.
– Use purchaser segmentation and cohort analysis to uncover alternate options to increase individual engagement and LTV.
Good to have’s embrace:
– Deep understanding and audit of the patron’s current state of improvement.
– Design and execute improvement strategies that cowl the entire purchaser lifecycle, along with acquisition, conversion, retention, and development.
– Set up new improvement alternate options for our consumers by the use of data analysis, purchaser insights, and market evaluation.
– Rank the alternate options and present proof as to the order by way of which execution of the approach should adjust to.
– Lead A/B testing initiatives and improvement experiments to boost purchaser acquisition and conversion costs.
– Develop an experimentation framework to shortly validate ideas and scale profitable initiatives.
Collaboration and Administration
– Collaborate with every inside and client teams all through promoting, product, and product sales to verify alignment in improvement efforts.
– Act as an proprietor inside our small agency, doing what it takes to help our consumers succeed.
-Talent to diplomatically assess tradeoffs between competing objectives.
Requirements
-Confirmed experience in a improvement operate, ideally at a startup or fast-paced setting inside an firm.
-Strong understanding of improvement metrics and KPIs, along with CAC, LTV, churn, and conversion costs.
-Deep experience with lifecycle promoting (e mail, sms, push)
-Deep experience with various of the following platforms: Tools, Hubspot, Salesforce, Klaviyo, Iterable, Purchaser.io, Google Tag Supervisor, Google Analytics, and so forth.
– STRONG copywriting and content material materials experience. Almost each little factor we do requires good content material materials. Now now we have an in-house editor that you would leverage nonetheless you’ll ought to be most important efforts on content material materials for various consumers.
– Deep curiosity and/or experience in leveraging AI devices to boost your productiveness. We’re a extreme output agency although we’re small in dimension. We would like candidates who’re already deeply leveraging AI, nonetheless at a minimal, it’s best to have the desire to review new devices to increase your productiveness.
-Strong means to review as you go.
-Talent to deal with various duties and priorities in a fast-paced setting.
-Analytical mindset with sturdy experience using data to drive decision-making.
-Arms-on experience with promoting devices and analytics platforms (e.g., Google Analytics, HubSpot, Mixpanel).
-Great communication experience and the flexibleness to work cross-functionally.
-Obsessive about individual experience, data-driven dedication making, and steady finding out.
-Hardworking, thoughtful, and intellectually curious—a self-starter who values regular enchancment and collaboration.
Why Be a part of Us?
-Be a part of an thrilling improvement journey at a dynamic agency that is in improvement mode ourselves.
-Work with a gifted, passionate, and collaborative employees.
-Have the benefit of alternate options for expert improvement, creativity, and autonomy.
To make use of, fill out the form beneath.
In regards to the operate
We’ll present a robust starting wage with a month-to-month bonus plan. Benefits are included.
Base Compensation: $85,000 to $100,000 USD or native overseas cash equal based on experience in considered one of these operate.
Bonus: Income share to be reviewed as part of job present. We’re worthwhile and rising, and income share potential is extreme.
Potential for equity inside the agency will possible be considered after an preliminary evaluation interval.
To make use of: https://weworkremotely.com/remote-jobs/growth-minded-director-of-lifecycle-marketing-growth-strategy
Source link
