Forager: Growth Marketing Manager

We’re in the hunt for a dynamic and results-oriented Progress Promoting Supervisor to drive our particular person acquisition and, most importantly, maximize the conversion of free clients to paid subscriptions on our new internet utility. You’ll be the architect of our conversion funnel, leveraging data-driven strategies to optimize particular person engagement and velocity up revenue progress.

Obligations:

• Develop and execute full strategies focused on altering free clients to paid subscriptions. This consists of determining key conversion components, designing centered campaigns, and implementing environment friendly messaging and incentives.
• Analyze particular person habits and decide options to boost conversion costs. Take advantage of analytics devices to hint key metrics, conduct A/B testing, and optimize the particular person journey.
• Design and implement centered e mail promoting campaigns, in-app messaging, and completely different communication strategies to nurture free clients and drive conversions. Craft compelling copy and personalised provides to resonate with fully completely different particular person segments.
• Collaborate with the product and engineering teams to optimize the onboarding course of and improve the final particular person experience. Assure a seamless transition from free to paid.
• Create and deal with compelling promoting content material materials, along with landing pages, weblog posts, and social media campaigns, to assist conversion efforts. Highlight the price proposition of our paid subscription and deal with potential particular person objections.
• Develop and deal with paid selling campaigns (e.g., Google Adverts, social media commercials) to drive centered website guests to our free trial and subscription pages. Optimize campaigns for conversion and ROI.
• Monitor and report on key effectivity indicators (KPIs) related to particular person acquisition, conversion costs, and revenue progress. Current widespread updates and insights to the administration workers.  
• Sustain-to-date on the most recent progress promoting developments and best practices, notably throughout the SaaS subscription home. Continuously experiment and iterate to boost conversion effectivity.
• Implement and optimize referral packages and completely different strategies to leverage present clients for acquisition and conversion.
• Develop and implement purchaser segmentation strategies to tailor promoting messaging and offers for varied particular person groups, with a give consideration to maximizing conversion potential.

• Confirmed observe report of driving particular person acquisition and significantly enhancing free-to-paid subscription conversion costs.
• Sturdy analytical experience and experience using information to inform promoting alternatives.
• Proficiency in promoting automation devices, CRM methods, and analytics platforms (e.g., Google Analytics, Mixpanel, HubSpot).
• Superb written and verbal communication experience.
• Experience throughout the SaaS or B2B home is a plus.
• Experience with A/B testing, and funnel optimization.
• Deep understanding of purchaser lifecycle promoting.

• Work in a fast-paced, collaborative, and supportive setting.
• Different to develop and advance your career.
• Different to be on the underside flooring of a fast-growing startup
• Aggressive wage and benefits package deal deal