Forager: Growth Marketing Manager

We’re in search of a dynamic and results-oriented Progress Advertising Supervisor to drive our person acquisition and, most significantly, maximize the conversion of free customers to paid subscriptions on our new net utility. You’ll be the architect of our conversion funnel, leveraging data-driven methods to optimize person engagement and speed up income progress.

Obligations:

• Develop and execute complete methods targeted on changing free customers to paid subscriptions. This consists of figuring out key conversion factors, designing focused campaigns, and implementing efficient messaging and incentives.
• Analyze person habits and determine alternatives to enhance conversion charges. Make the most of analytics instruments to trace key metrics, conduct A/B testing, and optimize the person journey.
• Design and implement focused e mail advertising campaigns, in-app messaging, and different communication methods to nurture free customers and drive conversions. Craft compelling copy and personalised gives to resonate with completely different person segments.
• Collaborate with the product and engineering groups to optimize the onboarding course of and enhance the general person expertise. Guarantee a seamless transition from free to paid.
• Create and handle compelling advertising content material, together with touchdown pages, weblog posts, and social media campaigns, to help conversion efforts. Spotlight the worth proposition of our paid subscription and handle potential person objections.
• Develop and handle paid promoting campaigns (e.g., Google Adverts, social media advertisements) to drive focused site visitors to our free trial and subscription pages. Optimize campaigns for conversion and ROI.
• Monitor and report on key efficiency indicators (KPIs) associated to person acquisition, conversion charges, and income progress. Present common updates and insights to the management staff.  
• Keep up-to-date on the newest progress advertising developments and greatest practices, notably within the SaaS subscription house. Constantly experiment and iterate to enhance conversion efficiency.
• Implement and optimize referral packages and different methods to leverage current customers for acquisition and conversion.
• Develop and implement buyer segmentation methods to tailor advertising messaging and gives for various person teams, with a give attention to maximizing conversion potential.

• Confirmed observe report of driving person acquisition and considerably enhancing free-to-paid subscription conversion charges.
• Sturdy analytical expertise and expertise utilizing knowledge to tell advertising selections.
• Proficiency in advertising automation instruments, CRM techniques, and analytics platforms (e.g., Google Analytics, Mixpanel, HubSpot).
• Glorious written and verbal communication expertise.
• Expertise within the SaaS or B2B house is a plus.
• Expertise with A/B testing, and funnel optimization.
• Deep understanding of buyer lifecycle advertising.

• Work in a fast-paced, collaborative, and supportive setting.
• Alternative to develop and advance your profession.
• Alternative to be on the bottom flooring of a fast-growing startup
• Aggressive wage and advantages package deal