Should you’ve been following us from the start of our journey into this freedom-filled life-style (since 2008!), you’ll know that we didn’t begin off as coaches, bloggers, creators, or enterprise homeowners.
We had been simply two, 24-year-old funds backpackers with 65L packs, a dream of journey and freedom, and no thought the place it will all lead.
Should you don’t know our story… right here it’s from 2008 to now:
Again in 2008, we give up our jobs in Canada, offered our condominium, our automobile, and principally every part we owned. We swapped a 9-5 at a company workplace and graveyard shifts at a packaging plant, for one-way tickets to Southeast Asia and a lifetime of whole freedom on the street.
After that first style of journey, we had been hooked. We knew we wished to construct a life round journey…we simply had to determine how.
Now, right here we’re 17 years later…greater than 80 nations visited, and residents of Bulgaria. Alongside the way in which, we’ve constructed 4 companies, and created 4 on-line programs.
We’ve taught over 1,000 folks find out how to launch their very own private manufacturers…and 50 folks have personally been coached by us.
That is the story of how we went from funds backpackers to non-public model coaches, and the way Goats On The Highway grew, shifted, and reinvented itself over greater than a decade on-line.
The Backpacker Period (2008 – 2012)
Let’s rewind a bit right here. All the way in which again to 2008.
Like I mentioned, we had give up our jobs and we had been backpacking all over the world – residing on $30 a day at one level.
We’d sleep in bamboo huts, trip on the roofs of buses (not really helpful!), and doc our journey on a free weblog platform and Fb for our household and associates again dwelling.
Throughout these years, we backpacked throughout Asia, the Center East, Africa, and couple of locations in Europe. The longer we stayed on the street, the extra we fell in love with the life-style.
However, we had one slight drawback…our cash was operating out!
We didn’t need to return dwelling. We had been terrified that sooner or later we’d have to return to our regular jobs.
And so when the cash did begin operating out… I truly ended up having a meltdown on the seashore within the Philippines.
Being on the street had change into our life-style and I couldn’t envision myself working again in Canada in an workplace, below florescent lighting all day.
We would have liked to determine one thing out. And quick.
So, we regrouped and dove head-first into determining a method to become profitable on the street doing one thing we beloved.
The Distant Period (2012 – 2015)
Throughout that point on the street, we realized we didn’t need to simply journey. We wished to earn an revenue overseas and construct a life-style round freedom – to change into digital nomads … bear in mind… this was earlier than the time period “Digital Nomad” was even a factor!
I bear in mind it prefer it was yesterday, we stopped in at darkish web cafe in Delhi, India. The form of place we’d go to get a wired web connection (this was again earlier than resorts and hostels even had wifi, and we didn’t have a smartphone).
It price round $1 per hour of (very sluggish) web.
I searched “find out how to become profitable for journey” and up popped a weblog put up by, Johnny Ward of OneStep4Ward. He mentioned he was making $1,500 a month from his weblog!
I turned to Nick: “Can you determine find out how to construct a web site?!”
And so it started!
We ended up instructing ourselves WordPress and primary coding so we may construct our web site and model “Goats On The Highway” – which we began in February, 2012 from a seashore hut on the island of Koh Phangan in Thailand.
We shared our journey tales, how-to’s, pictures, and movies on our weblog, YouTube channel, and Fb web page.
We didn’t realize it then, however this was the start of our private model.
Whereas we had been build up Goats On The Highway, we taught English in China for a 12 months to complement our revenue. And whereas we loved that period of our lives, instructing English was solely a stepping stone for us – we knew we weren’t going to work for another person after that.
As soon as we began creating our web site, writing content material and networking with different bloggers (there have been solely a handful of us!), we realized we actually loved it. We had a sense this might have potential and we knew this may be our method to become profitable on the street.
We’d be our personal boss, make our personal schedule, and proceed our dream of journey and the unconventional life-style we’d been main.
The Development Period (2016 – 2018)
Sharing on-line is one factor, however to show our private tales into an precise enterprise, we wanted actual abilities. So, we expanded our skillset and spent a lot of time researching and investing in programs & elearning.
We realized search engine optimization (SEO) and had been even requested to discuss it on podcasts, and at digital occasions…and ultimately, we created a course round it.
We additionally realized e-mail advertising and marketing and the facility of social media, and naturally, we continued with storytelling – one thing we’d been doing since 2008.
We saved displaying up on-line, networking, studying and sharing. And slowly…momentum occurred and it was like a snowball rolling down a hill, gathering pace and rising because it went!
Our model began incomes actual cash by means of promoting and affiliate marketing online.
And, since Goats On The Highway was well-known, with a loyal viewers, and plenty of guests coming to our web site every month (500,000 folks/month 🤯)…tourism boards and corporations flew us all over the world to inform tales about their locations and providers.
It was surreal!
Our imaginative and prescient for creating a life-style of freedom by means of our personal enterprise, whereas sharing with others and doing one thing we beloved was coming true.
The little weblog we constructed from a rickety seashore hut had become our full-time revenue.
The Schooling Period (2018 – 2019)
With the enterprise rising, we felt the subsequent pull: train others find out how to do what we do. That is what we’ve at all times finished – we do, we grasp (or attempt to), then we train it.
So, we advanced once more.
We grew to become so enthusiastic about running a blog, search engine optimization and constructing a private model, that we wished to share it with the world. We couldn’t consider extra folks weren’t doing it!
So we began to share about find out how to begin blogs, develop with search engine optimization, and construct private manufacturers. We shared about find out how to train English overseas, get freelance jobs, and construct on-line revenue streams.
If we’d realized it and lived it…we shared it and taught it.
Our search engine optimization course was our first actual paid course and the objective was to assist others begin and develop on-line manufacturers of their very own. Greater than 1,000 folks joined our programs, and the suggestions was unbelievable.
(In case you’re curious, Sadly, we stopped promoting the search engine optimization course on the finish of 2023. We really feel that search engine optimization has been taken over by AI and doesn’t have a future, so we need to train it if it’s not a viable enterprise anymore.)
Little by little, our college students began emailing us and telling us they had been incomes sufficient cash to give up jobs they didn’t love.
They had been making a side-income so they’d more money whereas at dwelling, and/or, they had been travelling full-time from the earnings of their manufacturers!
Receiving these messages was the second it actually sank in for us… that one thing we created may truly assist another person’s life in a significant manner.
It shifted every part. It wasn’t about us anymore, and that realization genuinely humbled us.
Seeing numbers on a display is one factor…like pageviews, followers, and analytics.
However then, when folks begin emailing and saying they’d taken our programs and made sufficient cash to give up jobs they’d been wanting to depart for years….
… that meant the world to us.
These years had been a whirlwind. Our web site was rising, our programs had been doing nicely, and our little nook of the web was serving to folks construct new lives.
It felt larger than something we anticipated after we first began out with backpacks and a dream.
However then, the world shifted…
The Business Shift (2020 – 2022)
These couple of years had been a problem for everybody. However, I’m specializing in our journey business particularly.
A world pandemic paused all journey…and companies associated to journey actually suffered throughout this time. With that, lots of our affiliate partnerships dropped off – that means our revenue took a nosedive.
On high of that, Google rolled out devastating updates which meant that our web site wasn’t displaying up on-line like earlier than.
New short-form video platforms grew to become in style (TikTok), which meant that spotlight was transferring from blogs to fast movies. Then got here ChatGPT and a flood of AI instruments.
Every little thing modified in a single day!
We rapidly realized that this wasn’t simply one other pattern… issues had been altering and we needed to pivot if we wished to maintain doing this job we love.
We needed to evolve once more.
Most individuals panicked, and so did we for a bit, however our panic didn’t final lengthy. We had constructed quite a few abilities over time and will pivot. We simply didn’t know the way at first – then it hit us.
Diversifying our Earnings
With journey at a standstill, and nobody trying to find journey associated issues, we determined to create two new manufacturers round two matters that weren’t associated to journey.
The matters had been two of Nick’s passions: fly fishing and guitars.
We had been nervous to begin one thing new, however let’s be trustworthy, we had a number of time on our palms!
We constructed up a web site, Instagram, YouTube channel and e-mail checklist for the fly fishing web site, and for the guitar/string instrument web site, that was principally only a assessment website and didn’t have a social media presence.
Inside simply a few months, we noticed development with the fly fishing model. This was undoubtedly thrilling and gave us the push to maintain going.
Throughout this time, we additionally pivoted Goats On The Highway to focus extra on the distant work and methods to become profitable on-line facet of issues, relatively than specializing in the journey side of our model.
And it began rising once more.
We additionally began spending extra on social media, e-mail, and YouTube. Successfully diversifying our enterprise throughout extra platforms than simply the weblog.
Throughout this era, we realized the arduous manner that platforms can collapse. Algorithms can change. Associates can come and go. World occasions can impact every part. Complete enterprise fashions can disappear.
However there was an upside and constructive takeaway to our expertise: we remembered that our private model, our story, our abilities, and our information are issues that no platform or pandemic can contact.
The Teaching Period (2023 – Current)
In direction of the top of 2023 and begin of 2024, we felt the net world as we knew it was about to utterly change. For higher or worse, AI was right here to remain, and video was (is) the medium of selection.
Mockingly, 2023 was our greatest 12 months ever financially. However we nonetheless felt like there was a shift coming.
So as a substitute of clinging to what used to work (running a blog & search engine optimization), we leaned into what we had been good at and what we’ve at all times been about: Serving to folks lead a freedom-filled life-style, whereas incomes cash doing one thing they love.
However this time, we wished to have extra of a reference to our viewers and followers, and actually present extra palms on steerage.
That’s when our subsequent period started.
We took every part we all know from over a decade of making a living from what you realize, constructing private manufacturers, rising social media, e-mail advertising and marketing, and creating digital services…
…and turned it into a brand new enterprise: Creator Kickstarter Teaching Program. It’s a blended mannequin with the “3 Cs”: Coaching, Course & Community. We provide stay calls with us, pre-recorded course materials, and a personal group.
At first, we had been tremendous nervous and uncertain if anybody would even have an interest. What if we launched this program, however then no one joined?! We had been truthfully so frightened.
We had an software kind, after which would hop on Discovery Calls if we felt just like the particular person can be match for this system.
Like most individuals really feel when beginning one thing new, we felt that imposter syndrome creep in, adopted by self doubt. Who had been we to show this?!
To not point out, doing stay calls was one thing completely new for us and it was undoubtedly out of our consolation zone.
It’s loopy how the thoughts can trick you into believing you’re not ok – irrespective of what number of abilities, or years of expertise you might have.
We’ve been operating the Creator Kickstarter Program and Neighborhood for nearly 2 years now… and we’ve had 50 wonderful folks enter into our group!
We train folks what we’ve lived over time: that freedom comes from constructing a enterprise based mostly on who you’re.
We love serving to folks develop impactful manufacturers that in flip, assist others. Serving to folks assist folks – that’s the ripple impact. And it’s probably the most significant chapter of our journey thus far.
The Future
If we’ve realized one factor over our many years on this business, it’s that you simply want to have the ability to evolve and pivot within the on-line house, and most significantly: private manufacturers aren’t going anyplace.
And really, the net teaching and e-learning markets are projected to develop considerably over the subsequent 5 – 10 years…making this an enormous alternative for anybody constructing a private model and providing programs or teaching.
We’ve been feeling it for the previous few years now. We’re undoubtedly coming into the largest shift the web has ever seen – and the individuals who begin sharing their story now would be the ones main the house later.
Those that construct a private model at the moment would be the ones with the liberty to journey, work from anyplace, and run a enterprise that doesn’t depend on a single platform, or doesn’t get taken over by robots.
This is the reason we’re so enthusiastic about displaying folks find out how to launch their manufacturers, step-by-step.
As you may inform from studying this text, these previous seventeen years have been a wild trip for us. We’ve tailored and reinvented our enterprise(es) a number of instances, and introduced you alongside each step of the way in which.
Thanks for being right here as we proceed to evolve and share with you! Who is aware of what the subsequent period will convey…
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