Headquarters: Denmark
URL: https://baymard.com/
We’re searching for a full-time, distant Content material Advertising and marketing Supervisor for our firm.
Baymard Institute conducts large-scale UX analysis research, sharing our findings by way of a bespoke B2B SaaS platform that serves 2,000+ retailer shops, manufacturers, and companies throughout 80+ international locations — together with 71% of Fortune 500 ecommerce firms. We’re absolutely distributed, with ~60 staff members spanning America and Europe, all dedicated to advancing ecommerce UX.
About The Function
As Baymard’s Content material Advertising and marketing Supervisor, you’ll personal the tales that join our analysis, instruments, and product roadmap to the individuals who use them. Your core focus might be turning complicated UX and product insights into clear, compelling narratives that drive certified demand, product activation, and long-term belief.
You’ll plan and produce content material throughout key codecs — long-form articles, touchdown pages, e mail, and thought management — with search engine optimisation as a core distribution lever, not the only real goal. Working intently with Development, Product, and Analysis, you’ll assist form our editorial technique, construction content material round actual person issues, and make sure that every bit has a transparent job within the funnel.
This position is an effective match if you happen to’re as comfy digging into product habits and person journeys as you might be crafting a pointy headline. You’ll steadiness search technique, storytelling, and product understanding to create content material that each ranks and resonates.
Who You Are
You’re initially an distinctive copywriter and storyteller. You understand how to make complicated subjects really feel accessible, concrete, and helpful — with out slipping into generic SaaS jargon.
You carry hands-on expertise from a SaaS atmosphere, ideally in a product-led or self-serve context, and also you suppose naturally when it comes to person worth, time-to-value, and have adoption. While you write, you’re not simply filling a content material calendar; you’re serving to customers perceive what the product does, why it issues, and the right way to get worth from it.
You’re assured working with search engine optimisation fundamentals — search intent, matter clusters, inside linking, and on-page construction — however you don’t deal with search engine optimisation as a guidelines. You’re comfy collaborating with development and product groups, responding to knowledge and person indicators, and iterating primarily based on what really strikes the needle.
You may additionally take pleasure in experimenting with new codecs (video, short-form social, digital PR angles) and excited about how one core story can dwell throughout a number of channels — from the weblog, to the product, to lifecycle e mail.
What You may Want
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3+ years of expertise in content material advertising or copywriting for B2B SaaS (ideally product-led or self-serve).
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Demonstrated potential to translate complicated merchandise or analysis into clear, partaking narratives.
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Sturdy understanding of search engine optimisation fundamentals (search intent, key phrase analysis, content material construction, inside linking) and the way content material can compound over time.
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Expertise creating content material throughout the funnel: from instructional and problem-focused items to product and conversion-focused belongings.
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Confirmed potential to collaborate with Product, Development/Advertising and marketing, and Gross sales to form content material that helps each person and enterprise targets.
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Snug utilizing analytics instruments (e.g., Google Analytics, HubSpot, search instruments) to tell subjects, measure efficiency, and refine technique.
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Absolutely proficient in written and spoken English.
Good-To-Haves
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Expertise with digital PR or incomes protection/backlinks by way of analysis or content material.
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Snug with video storyboarding (e.g., product explainers, instructional movies, YouTube scripts).
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Expertise creating short-form content material for social channels (e.g., LinkedIn, X) from core long-form items.
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Familiarity with e mail and lifecycle communications (onboarding flows, activation nudges, product schooling, and light-touch nurture).
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Background in ecommerce, UX analysis, or associated product/experience-led domains.
Sensible Particulars
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Location: 100% distant, full-time place, from EU, UK, or IE. (Be conscious that the position requires every day overlap with staff members European time zones.)
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Language: We anticipate you to be absolutely proficient in written and spoken English.
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Wage: Primarily based on {qualifications}.
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Begin date: As quickly as potential.
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Journey: Is restricted; anticipate solely 1-2 weeks of journey every year (typically solely in reference to the company-wide meetup).
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Firm: Study extra about Baymard’s work tradition and values here. Additionally, take into account signing up for a free Baymard account to discover our product.
The best way to Apply
Should you’re on this place, please apply by sending the entire following paperwork:
- A canopy letter written in English (PDF format; 1-2 pages) describing the way you match the position and {qualifications}. (Required.)
- A CV/resume (PDF format) or a hyperlink to your LinkedIn profile. (Required.)
Ship the above to cmm2026@baymard.com.
(All purposes and supplies are handled confidentially.)
Deadline is January eleventh, 2026 (finish of day).
Sincerely,
Joseph Waddington, Advertising and marketing Lead at Baymard Institute
Referral Bonus: If this job isn’t you, however you realize somebody who’ll be the proper match, please ship them the hyperlink to this web page. If we find yourself hiring the individual you referred, we’ll provide you with a 1-year entry to a Baymard Core plan (usually $2,388/yr).
To use: https://weworkremotely.com/remote-jobs/baymard-institute-content-marketing-manager
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